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开发信的内容应避免过于杂乱与繁多。开发信的目的并不仅仅是促使客户订购，更是期待客户回复。因为在一封信中不可能涵盖所有问题，客户的回复是向成功迈出的一步。然而，并非所有客户都有求购意向，许多业务员抱怨自己发了很多开发信，却收到的回复寥寥无几。

The development letter should have organized and focused content. Its goal is not primarily to generate orders, but rather to elicit a response from customers. Since it is not possible to address all inquiries in a single letter, the aim is to initiate a dialogue with customers. When a customer responds, it is considered a promising initial step towards success. However, it is important to note that not all customers may have the intention to make a purchase, which explains why some salespeople may feel frustrated about receiving few replies despite sending numerous development letters.

每天客户都会收到大量邮件，其中有很多都是业务员希望与客户进行业务往来的开发信。这些开发信的内容基本雷同，往往都包括问候、自我介绍、产品介绍以及最后的联系方式。作为客户，如果每天收到几十封这样的开发信，你会对此感兴趣吗？

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